25 days old

CRM Manager

Kelly Services
New York, NY 10176
Kelly Services is seeking a **Marketing Manager, (Loyalty & CRM)** for a market leader in the design, manufacture and distribution of fashion, luxury, sports and performance eyewear in **New York, NY.**

**Job Title: Marketing Manager, (Loyalty & CRM)**

Location: New York, NY

Job Type: Temporary

Length: 3 Months

Est. Start Date: 2/22/2021

Hours: 8 am 5 pm, M-F

Pay Rate: $21.89 per hour


The CRM Manager leads brand-building marketing based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. Manages customer relationship management (CRM) and loyalty efforts from strategic planning through implementation for LensCrafters. The work location will be based in NY office.


+ Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.

+ Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email, sms, direct mailing, outbound calls)

+ Manages 1:1 and 1: many CRM calendar

+ Supports customer strategies and new loyalty and rewards programs development

+ Produces Marketing Communications plan from the Marketing Plan supplied

+ Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following: Customer Journeys (base Programs incl EER), Patient Journey (incl TAB), Contact Lens Journey, eCommerce, Engagement Program

+ Manages external & internal agency relationships to maximize efficiencies.

+ Collates campaign results, review against projected results and make decisions that continually improve performance

+ Drives the customer experience across channels including email, OMNI, and in-store touchpoints; connecting assets, offers, perks and trigger emails

+ Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels

+ Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.

+ Collaborates with global CRM team to manage budget & forecasting for CRM related activities.

+ Collaborates with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology

+ Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for LC and drive retention goals.

+ Partners with the LC at Macy's team to brief and develop acquisition and retention efforts for the Macy's customer.

+ Supports the business development team as they support affinity programs (AARP, AAA/CAA, GE)


+ Bachelors Degree or equivalent experience in Marketing or Advertising field.

+ 5+ years of experience

+ In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution

+ Ability to collaborate with a variety of team members and levels in a matrix organization

+ Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.

+ Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.

+ Strong project management skills with a clear focus on results

+ Experience with Salesforce Marketing Cloud or Oracle Responsys or IBM Unica is a plus


+ Retail experience

+ Optical experience


****Important information** : This position is recruited for by a remote Kelly office, not your local Kelly branch. If you have questions about the position, you may contact the recruiter recruiting for this position **(,** **however,** your resume should be uploaded via the **_SUBMIT RESUME_** button included within**

**Why Kelly** **** **?**

Youre looking to keep your career moving onward and upward, and were here to help you do just that. Our financial staffing experts will connect you with premier companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in in your career. It all adds up.

**About Kelly** ****

At Kelly, were always thinking about whats next and advising job seekers on new ways of working to reach their full potential. In fact, were a leading advocate for temporary/non-traditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.

Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.
Posted: 2021-02-05 Expires: 2021-03-08

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CRM Manager

Kelly Services
New York, NY 10176

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