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18 days old

Data Analyst / HQ Digital Experience Analytics Lead

Kelly Services
Pasco, WA 99301
Kelly is seeking a Data Analyst for our client in Bellevue, WA. This 5-month assignment offers competitive pay and great benefits. For consideration, please send your updated resume to the recruiter at Lori-Ann.McCoy@kellyservices.com and reference Job ID 3643143.


Pay: **$Flexible (W-2)**

Contract Length: **Up to an 18 month contract**

Location: **This role will be remote until COVID restrictions are lifted**



**Job Description:**

The Digital, Scale & Insights team is focused on understanding and optimizing the customer journey as a key enabler for the company to move fast and iterate quickly on big business problems.


The HQ Digital Experience Analytics lead will deliver actionable insights that guide the business - driving the tactical site and pipeline optimizations to supporting the executions needed to implement Analytics Strategy. This requires a blend of analytical experience, media and marketing experience, technical capability and strong understanding of marketing data structures, all applied to discover key insights that lie in the customer experience footprint.


A successful candidate will be hands on linking the data strategy, to capabilities tracking and tagging needs, and their downstream implications, this role will also manage the ongoing reporting and ad hoc analysis of key issues driving marketing performance

This individual will leverage their technical experience and analytical skills as they partner with internal and external partners to ensure evolving data and reporting needs are met.


**Responsibilities may include:**

Responsible for HQ Digital Experience Analytics execution for the HQ team against our digital experiences

Execute the analytic deliverables all lines of business, customer audiences and digital experiences to unlock insights and guide the business

Provide and drive analytical expertise to multiple teams responsible for monitoring customer behavior across the customer journey to identify and resolve issues, executing the strategic testing, customer experience performance and insights agenda.

Bring a strong conversion discipline to DSI and set up KPIs, tests, and reports accordingly.

Measure the success of DSI initiatives across UX, SQL, and program KPIs, working with our Marketing and Demand Generation teams on deeper funnel views.

Act as analytics consultant to drive best in class insights for our digital stakeholders to evolve our customer's experiences.

Manage the testing/optimization and customer insight programs for DSI and champion for a testing discipline across the customer experience footprint.

Create, manage development and enhancements of analytical dashboards.

Work cross-functionally with key stakeholders across business and technical teams to translate needs into Analytics solutions - including data integration, data warehousing, data tagging, agency resources, QA reporting and testing.


**A successful candidate will demonstrate:**

Comfortable with ambiguity and an ever-changing technology landscape

Working knowledge of the architecture related to marketing technology and how it's executed end-to-end, leveraging a thorough understanding of data structures, tagging, server and client-side data integration.

Utilize technical knowledge to conduct data audits and debugging efforts to ensure digital data issues and discrepancies are resolved in a timely manner.

Passion and curiosity about metrics, causality and trends, and the customer experience

Ability to identify successful programs and tactics and operationalize their success

Comprehension of marketing/segmentation strategy, messaging, competitive analysis

Comprehension of lead models and funnel analysis

Search Engine Optimization best practices, principles, current trends

Ability to think critically and analytically, skilled in applied statistics (a plus)

Demonstrated expertise in digital analytics platforms (Adobe Suite, Google 360)

Understanding of and familiarity with web and emerging technologies

Experience with Tealium or other tag management solution

1st Party Tagging (Adobe, GA, etc.)

Must have strong understanding of data and tagging implementations and its impact on analytical deliverables and recommendations.

Ability to guide tagging and tracking requirements for technical teams

Assist with analytics tagging QA

Experience managing in a highly matrixed organization and cross-functional stakeholders

Excellent communication skills, able to drill deep into technical and analytical issues while also clearly translating terms and issues to non-technical stakeholders.

Demonstrated ability to influence and ensure alignment with cross functional stakeholders


**Minimum Qualifications:**

Bachelor's degree required.

3+ years in relevant analytics and/or development experience.

3+ years of experience implementing client-side tracking and tagging end-to-end.


**Preferred Qualifications:**

Experience with marketing automation platforms (SFDC, Eloqua, Marketo, etc.)

Experience with guiding agency and vendors.

Experience with Machine Learning, LTR, and Personalization preferred


**Apply Today!**


**Why Kelly** **** **?**


By partnering with Kelly Technology, youll have direct connections to top companies around the globegiving you the chance to put your tech skills to work on some of todays most intriguing, innovative, and high-visibility projects. In a world where change is the only constant, our unparalleled connections and IT market expertise help you take your skills exactly where you want to go. Were here to help you gain experience, keep learning, and move your career forward.


**About Kelly** ****


At Kelly, were always thinking about whats next and advising job seekers on new ways of working to reach their full potential. In fact, were a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live (plus, did we mention we provide a ton of benefits ?). Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.


Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.

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Posted: 2021-08-30 Expires: 2021-10-04

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Data Analyst / HQ Digital Experience Analytics Lead

Kelly Services
Pasco, WA 99301

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