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Digital Marketing Analyst

Kelly Services


Location:
Irvine, CA
Date:
04/18/2018
2018-04-182018-05-17
Job Code:
US15TTRC_BH1424005
Categories:
  • Business Development/Operations
  • Project Management
Kelly Services
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Job Details

Job Title Digital Marketing Analyst

Jobid US15TTRC_BH1424005

Location: Irvine, CA, 92604, USA

Description **Exciting career opportunity for a Digital Marketing Analyst with a rapidly growing Irvine, CA company!**

The Marketing Operations team is seeking a seasoned Digital Marketing Analyst who is responsible for advancing my client's knowledge of customer behavior and sentiment through Web and Social Media Analytics with the main goals of increasing the customer’s loyalty to our brand and improving their overall experience.

The ideal candidate has strong experience with Web and Social Media analytics (using tools such as Adobe, GA, Crimson Hex, Sprinklr, etc…) and a solid background in business analysis as well as project management.

**ESSENTIAL DUTIES AND RESPONSIBILITIES:**

Collect and analyze Web and Social Media data to develop in depth understanding of our customer’s behavior and identify areas of opportunity.

Visualize data through analytics dashboards, using specialized tools like Tableau and help define appropriate report templates.

Lead and execute data analysis projects aimed at growing the engagement of client's customers and improving their overall experience on our website and social media accounts.

Identify impactful findings in our large eCommerce and web data stores, and communicate your analysis to our key internal stakeholders.

Ensure that all work produced by the marketing analytics team is conducted with thoughtful analytical discipline.

Manage and maintain integrations with Tealium tag manager/UDH, Google tag manager, Marketo, and other MarTech integrations.

Help manage the social media platform and our social media tools (ie Crimson Hex, Sprinklr,…)

Determine and plan social platforms optimization and evolution in collaboration with all users and partners.

Interact comfortably and independently with marketing and business unit leaders, subject matter experts, and other data engineers.

Support more junior members of the marketing team through their experience with custom reporting needs.

**QUALIFICATIONS:**

Bachelor’s degree in Data Science, Mathematics, Computer Science, Engineering, Statistics, Economics, or comparable.

4 to 5 years of relevant data analysis experience.

Strong knowledge in Adobe and Google Analytics is MUST.

Experience with debugging and writing java script in page, and adding events

Knowledge of marketing including: Marketing channels, Conversion funnels, and Ecommerce.

Ability to display a record of self-motivated discovery and a passion for working with data to answer important questions.

Excellent critical thinking skills and ability to process and analyze complex data sets to help make key business decisions.

Ability to set challenging objectives and works against self-defined standards of excellence to continually improve personal performance.

Ability to work independently on projects or assignments without close supervision or detailed instructions.

Ability to establish effective working relationships with all levels of staff and vendors.

**Please visit the Kelly Career Network for more opportunities!**

**Kelly IT Services is a leading IT staffing firm, providing employers with the best candidates & job-seekers with IT career opportunities.**

**Why Kelly** **®** **?**


With Kelly, you’ll have direct connections to leading IT organizations in the best companies aroundthe globe—offering you the chance to work on some of today’s most intriguing, innovative and high-visibility projects. In a field where change is the only constant, our connections and opportunitieswill help you take your career exactly where you want to go. We work with 95 of the Fortune 100™companies, and more than 3,000 IT hiring managers turn to us each year to access the best talent:people like you.

Last year we found 8,000 opportunities for IT professionals. Let us help advance your careertoday.

**AboutKelly Services** **®**


As a workforce advocate for over 70 years, we are proud to directly employ nearly 500,000 people around the world and have a role in connecting thousands more with work through our global network of talent suppliers and partners. Revenue in 2017 was $5.4 billion. Visit kellyservices.com and connect with us on Facebook, LinkedIn and Twitter .

Kelly Services is an equal opportunity employer including, but not limited to, Minorities, Females,Individuals with Disabilities, Protected Veterans, Sexual Orientation, Gender Identity and iscommitted to employing a diverse workforce. Equal Employment Opportunityis The Law.



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