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25 days old

DIGITAL MARKETING MANAGER

Kelly Services
Horsham, PA 19044
Digital Marketing Manager


Exciting opportunity to join my growing client as a Digital Marketing Manager.


Direct Hire


Remote/hybrid options available


The Digital Marketing Manager is responsible for the delivery and measurement of digital marketing strategies to support lead acquisition and brand awareness objectives across all business units.


Primary objectives include evolving the look/feel & usability of website to driving engagement and interest via our digital channels, improving SEO/SEM, content planning, supporting website updates, maintenance, and reporting on digital marketing metrics. Focus on creating customer engagement that captures the voice of the customer. The Digital Marketing Manager will work across business units to develop and execute the digital marketing plan and must be collaborative.


**Digital Marketing Manager Responsibilities:**


+ Partner with others to manage all aspects of the website including design, user experience optimization, maintenance, and creation of website copy.

+ Recommend best practices to improve user journey and visit to lead/prospect metrics.

+ Develop and implements a strategy to continually improve SEO, especially leveraging keywords and backlinks

+ Draw up a content plan that incorporates personas and keywords

+ Maintain and update website including updating content, adding new content pages, creating new page formats from pre-developed widgets, implementing & managing forms, and managing the health of the website to reduce/eliminate errors, warnings, and notices

+ Partner with the business unit marketing teams, develop and deliver digital marketing strategy across a variety of platforms to drive leads and campaign awareness across all segments

+ Use a variety of analytical software tools to evaluate performance and adjust digital marketing strategies

+ Assist in the development of the annual marketing plan which includes working with the Directors of Marketing and other department heads to achieve all marketing goals

+ Manage expenses associated with digital marketing

+ Partner with the business unit marketing teams, develops and helps with the implementation of the social media strategy which includes organic and paid advertising to generate new leads and build affinity with stakeholders

+ Enhance and adapts the social media strategy utilizing the most current technologies and platforms

+ Analyzes all data/metrics and adjusts social media strategy based on performance.


**Digital Marketing Manager Requirements:**


+ BA or BS required in marketing, communications, advertising, internet marketing or digital marketing

+ Minimum of 6+ years of demonstrated digital marketing experience with a track record of leading successful digital marketing campaigns, website administration, email marketing campaigns, SEO, SEM developing marketing analytics, and generating a return on investment including 3+ years of experience in PPC, retargeting, and display advertising

+ Skilled with using Content Management Systems, Drupal preferred and connectivity with CRM database D365 & Click Dimensions a plus

+ Experience tracking digital marketing campaign success through Google Analytics, SEO software, or analytic tools required

+ SEO, SEM, Google Analytics, PPC, Google Ads required (Certifications preferred)

+ Experience with updating and implementing the buyers journey and enhancing the user web experience

+ Proven ability to manage and optimize all digital marketing activities including Google Ads, PPC, and SEM campaigns


To apply for the Digital Marketing Manager opening for immediate consideration and interview send resume to chrc511@kellyservices.com


\#CB1


\#P1


**Get a complete career fit with Kelly** **** **.**


Youre looking to keep your career moving onward and upward, and were here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career.


**About Kelly** ****


At Kelly, were always thinking about whats next and advising job seekers on new ways of working to reach their full potential. In fact, were a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live (plus, did we mention we provide a ton of benefits ?). Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.


Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kellys Human Resource Knowledge Center.
Kelly complies with the requirements of Californias state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.
Posted: 2022-09-09 Expires: 2022-10-10

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DIGITAL MARKETING MANAGER

Kelly Services
Horsham, PA 19044

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