25 days old


Kelly Services
Horsham, PA 19044




Partnering with the product management, sales, and customer experience teams, the Marketing Manager is responsible for developing and executing marketing campaigns, driving revenue growth through customer engagement, and sales enablement. Develops and communicates the value proposition for various customer segments in line with the business strategy.

**Marketing Manager Responsibilities:**

+ Support achievement of the marketing plan with an emphasis on revenue growth and gross profit margin

+ Attain the companys desired competitive position in target market segments

+ Contributes to the development of overall marketing strategy for products, services, and other key initiatives

+ Articulates the value proposition through marketing materials to relevant market segments

+ Takes ownership of customer segmentation, messaging, and branding

+ Leads conversations with the sales team, customer success, and product management to establish, refine, and execute Sales Enablement activities

+ Defines marketing metrics; consistently evaluates ROI of marketing efforts and optimizes marketing mix

+ Incorporates Unique Selling Proposition into marketing content and ensures consistent messaging

+ Partners with Product Managers to identify high growth customer segments and call points and establish Voice of Customer listening mechanisms

+ Ability to take customer feedback and consistently enhance the marketing resources to match customers needs, overcome their pain points, and include their voice.

+ Able to take customer feedback and analytics to derive keen insights to drive the creation of marketing strategies and resources

+ Contribute to strategic planning Collaborate with Product Managers to provide input on marketability of product roadmaps and new offerings.

+ Evaluate go-to-market channels to maximize reach of go-to-market resources

+ Ability to strategically plan and successfully execute launches of new market offerings across an omni-channel environment

+ Develops and helps with the implementation of the social media strategy postings in line with key product initiatives.

+ Collateral and Email Marketing for the Business Unit


+ BA or BS required; MBA preferred.

+ 4-6 years of demonstrated marketing experience in brand/product management. Laboratory, Medical Devices/Life Sciences, Pharmaceutical or related healthcare segment required.

+ Knowledge of laboratory testing is a plus.

+ Ability to shift from strategic marketing to tactical marketing execution.

+ Strong analytical skills and linear logic mindset to support reporting and accountability of marketing activities.

+ Knowledge of marketing automation and CRM software especially Click Dimensions.

+ Familiarity with Sales Enablement marketing approaches.

+ Strong collaboration skills and willingness to be a vocal contributor to a multifunctional go-to-market team.

For immediate consideration and client interview send resumes to



**Get a complete career fit with Kelly** **** **.**

Youre looking to keep your career moving onward and upward, and were here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career.

**About Kelly** ****

At Kelly, were always thinking about whats next and advising job seekers on new ways of working to reach their full potential. In fact, were a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live (plus, did we mention we provide a ton of benefits ?). Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.

Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kellys Human Resource Knowledge Center.
Kelly complies with the requirements of Californias state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.
Posted: 2022-09-09 Expires: 2022-10-10

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Kelly Services
Horsham, PA 19044

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