11 days old

Marketing/Usage Analyst

WIRB-Copernicus Group (WCG)

General Information

Location: Chicago , Il

Organization: KMR Group INC

Job Type: Full Time - Regular

Description and Requirements

JOB SUMMARY: The Marketing/Usage Analyst role is integral to all aspects of marketing the organization and its tools and services. Leveraging user analytics and client reporting, the Analyst translates data into actionable insights to inform client retention and expansion efforts. This position supports marketing communication processes, data management and analytics, user training, and day-to-day marketing operations on a dynamic and supportive team. To be successful in this role, the Analyst must employ strong critical thinking skills, a sense of curiosity regarding data implications, and a desire to learn and grow in a fast-paced environment.


To be considered for U.S.-based positions unless currently employed by WCG, where permitted by applicable law (including any applicable reasonable accommodation, medical or religious exemption), candidates must have received or be willing to receive the COVID-19 vaccine by start date.


Bachelors degree in marketing/marketing analytics, data analytics, or quantitative sciences



  • 1-2 years of professional experience in analytics, marketing, or market research preferred
  • Strong analytical skills
  • Proficient in Excel including use of pivot tables, formulas, etc.; strong knowledge of other MS Office applications
  • Close attention to detail, excellent organizational skills, and the ability to multitask are critical in this fast-paced organization
  • Inclination toward asking questions relevant to data is important.
  • Self-motivated, takes initiative, and uses problem-solving skills to overcome obstacles
  • Ability to extract queries from raw data and apply visualization techniques is a plus
  • Strong written and verbal communication skills
  • Knowledge of web-based platforms including WordPress, Constant Contact, Salesforce, and others is a plus.
  • Knowledge of biopharmaceutical field is a plus.

ESSENTIAL DUTIES/RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required.

  • Support marketing operations and communication processes: perform marketing contact segmentation, assist in communication preparation and distribution, analyze the effectiveness of messaging, and maintain the marketing schedule
  • Assist in maintenance of marketing and user database
  • Perform analytics on tool usage and client engagement activity to assess account health and inform retention strategy. Translate usage data into actionable insights for leadership to support an account-based approach to marketing and engagement.
  • Maintain client tool user accounts.
  • Manage client training processes and support the onboarding of new clients; manage creation of user accounts, support ongoing user education, ensure learning center is up to date, facilitate training sessions and delivery of training materials, and manage ongoing communication plan with client training attendees.
  • Coordinate scheduling of client trainings, client meetings, and internal meetings
  • Track marketing and training activities
  • Support business development efforts by researching existing contacts and potential new business leads
  • Must exhibit professionalism and discretion at all times, especially in client-impacting activities.
  • Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.
  • Attendance and punctuality are essential functions of the position.

Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Position Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms.

 WCG is proud to be an equal opportunity employer Qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, marital status, disability, veteran status or any other status protected by law.



Posted: 2022-09-20 Expires: 2022-10-21

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Marketing/Usage Analyst

WIRB-Copernicus Group (WCG)

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