11 days old

MK21 - Marketing Assistant

Kelly Services
Asheville, NC 28815
Kelly Services is seeking a Digital Marketing Specialist in Asheville, NC!

**_Temp to Hire Opportunity_**

Location: Asheville, NC 28801


8:00 am - 5:00 pm M-F

Job Title: Marketing Assistant - Digital Marketing Specialist

Job Description:

Company Mission: To be the best provider of comprehensive and innovative clinical laboratory services for the prevention, diagnosis and treatment of complex chronic disease.

Position Summary: The Digital Marketing Specialist contributes to the company s success by coordinating and implementing communications initiatives, specifically related to supporting the Genova Diagnostics brand through the use of online tools and resources - such as email, web content and advertising, digital imagery, and various web analytics instruments.

Essential Duties and Responsibilities:

+ Responsibilities include but are not limited to the following: Web Administration Analytics Develops, improves, updates, and measures online communications vehicles, including the internal corporate portal as necessary , corporate web site/s, marketing automation platforms, social media, and internal project management sites

+ Responsible for managing content Integration, structure and incorporating best practices in for our content to maximize user experience and visibility

+ Monitors profitability and performance of campaigns using web tracking and analytics software

+ Manages SEO, on-page and off-page optimization of content and keywords to enhance usability and search ability

+ Responsible for online corporate reputation management through monitoring and assisting with resolution and promotion of relevant content

+ Manages online advertising, paid search PPC , and online promotions

+ Conducts research, compiles and analyzes statistical reports

+ Assists with posting, monitoring and analyzing social media outlets on behalf of the company, as needed

+ Project Development Management Partners with project owners to execute projects from start to finish and is responsible for building cross-functional relationships to aid in the development and completion of compiling, creative, and accurate web

+ Manages assigned projects from idea generation, planning, implementation, follow-up and evaluation

+ Assists Marketing Manager in achieving company goals by executing marketing objectives, strategies, and tactics, including coordination with marketing staff to promote products and events

+ Prepares and tracks budget as necessary, as well as monitors budgetary spending to assist in delivering maximum return on investment

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. candidates should have the following skills and attributes: excellent communication skills written and verbal ;

+ highly organized and detail oriented; strong time management skills to achieve successful implementation of tasks and projects; ability to work cross-functionally with all levels of the organization: positive attitude that inspires departmental and cross-functional team members to deliver maximum job performance.

+ The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

+ This position requires a Bachelor s degree B. A. from a four-year college or university in marketing, business or technology and three years related experience and/or training.

Computer Skills:

+ To perform this job successfully, an individual should have the following computer skills: understanding of web development, including content, design, and functionality; marketing automation experience is a must Pardot, Marketo, Hubspot,

**Why Kelly** **** **?**

As a worker today, its up to you to take charge of your career and look for opportunities to learn, grow, and achieve your potential. Helping you find whats next is what were all about. We know whats going on in the evolving world of workjust ask the 440,000 people we employ each year. Connecting with us means getting the support, guidance, and opportunities needed to take your career where you may have never imagined.

**About Kelly** ****

At Kelly, were always thinking about whats next and advising job seekers on new ways of working to reach their full potential. In fact, were a leading advocate for temporary/non-traditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.

Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.


Posted: 2020-11-18 Expires: 2020-12-19

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MK21 - Marketing Assistant

Kelly Services
Asheville, NC 28815

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