12 days old

Paid Media Specialist

Kelly Services
Atlanta, GA 30309
Kelly Services is seeking a **Paid Media Specialist** for a provider of specialty insurance products in the property, casualty, extended device protection, and preneed insurance sectors.

**Job Title: Paid Media Specialist**

Location: Remote or Atlanta, GA

Type: Temp, potential Temp-To-Hire

Length: 8-Months

Est. Start Date: April 2021

Hours: 8:00a-5:00p M-F

Pay Rate: $40 per hour


The Paid Media Specialist will be responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display, social media and other channels. As a part of the Digital Marketing & Social team, the specialist will work closely with campaigns, content and channel teams to plan, execute and optimize (in real time) multichannel campaigns that support our key lines of business.

**Duties and Responsibilities:**

**Paid Media Execution, Strategy & Optimization**

Develop, execute and optimize cutting-edge digital campaigns from concept to launch

Define, measure and evaluate relevant paid media KPIs

Build out media buys for various platforms and oversee the day to day execution and optimization of paid media activities

Continually test, measure and communicate on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs and optimize campaign efforts accordingly.

**Cross Team Collaboration**

Work closely with content and campaigns team to help define the channel mix, content plan, required sources and budget needed to execute campaigns.

Collaborate with channels team to align on recommendations for multi-channel or single channel campaigns.

Work closely with Analytics Manager to create actionable reports stakeholders and marketing teams can use to improve future paid campaigns.

**Operational Excellence**

Maintain knowledge of industry best practices and new technologies.

Oversee media budget and make recommendations on spend for all campaigns.


Bachelors Degree

3+ years of relevant marketing experience

Experience w/ various media platforms such as Google AdWords, Social Media advertising platforms, ABM, display, etc.

Excellent planning, project management and prioritization skills; can take direction and execute with minimal supervision

Results oriented

Analytical thinker

Experience with DemandBase ABM a plus

Experience with Google Analytics a plus


****Important information** : This position is recruited for by a remote Kelly office, not your local Kelly branch. If you have questions about the position, you may contact the recruiter recruiting for this position **(,** **however,** your resume should be uploaded via the **_SUBMIT RESUME_** button included within**

**Why Kelly** **** **?**

Youre looking to keep your career moving onward and upward, and were here to help you do just that. Our financial staffing experts will connect you with premier companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in in your career. It all adds up.

**About Kelly** ****

At Kelly, were always thinking about whats next and advising job seekers on new ways of working to reach their full potential. In fact, were a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live (plus, did we mention we provide a ton of benefits ?). Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.

Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.


Posted: 2021-03-31 Expires: 2021-05-01

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Paid Media Specialist

Kelly Services
Atlanta, GA 30309

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