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26 days old

Program Marketing Planner

Kelly Services
Franklin, TN 37065
Kelly Services has an outstanding opening with a global automotive company in Franklin, TN.


Job Title: Marketing Planner - Connected Services


Location: Franklin, TN.


Long-Term Temporary assignment


We are looking for a Program Marketing Planner to join the Vehicle Connected Services team to implement run the business and key new vehicle projects to advance VCS strategy and marketing support for projects related to subscription audio and navigation business interests to the attainment of VCS revenue KPIs, including enrollment and engagement for all VCS programs.


**Responsibilities** :


+ Leads the development and integration of marketing new telematics platform based projects. Each of these projects will require some or all the following tasks:

+ Handles annual SXM Audio lifecycle, social and new marketing initiatives as well as the PZ1A go-to-market launch plan for the 360L next gen audio experience, across all VCS marketing channels.

+ Responsible for marketing initiatives associated with navigation partner data and map update including pending AIVI/PIVI SD maps.

+ Leads all matters related to In-Vehicle-Messaging including program development, enhancements, campaign management and execution

+ Develops strategy for IVM campaigns, manages deployment calendar, handles testing and troubleshooting, tracks performance and prepares campaign roll up to stakeholders.

+ Implements navigation platform marketing communications for all marketing channels.

+ Ensures requirements are achieved for the Vehicle Connected Services marketing strategy and translates requirements into creative and copy deliverables.

+ Coordinates the day-to-day account management duties working with internal teams and external vendor partners to develop schedule, creative assets, content, support user acceptance testing and resolving Jira items.

+ Attends all necessary meetings including daily stand-ups to provide status of projects, roadblocks and/or successes. Updates status documents on a weekly basis to ensure correct status of marketing deliverables can be socialized to all pertinent stakeholders.

+ Reviews all creative materials for accuracy of features, packages nomenclature, pricing, imagery, disclaimers, brand guidelines, partner guidelines, etc.

+ Provides creative and organizational support to operations/training team as well as internal events where VCS will be presented.

+ Routes all creative to brand and all copy to legal and socializes marketing materials with all pertinent stakeholders as needed.

+ Helps coordinate communication of new services and develops overview deck and other program descriptive materials to the VCS Operations team to inform field teams and dealers.

+ Employs comprehensive understanding of target customer and interactive marketing best practices to critically evaluate creative concepts against approved brand positioning and strategic direction.

+ Ensures adherence to production timeline and budget


**Minimum Qualifications**


The following qualification statements reflect the minimum skills and abilities required of the qualified applicant.


Job Knowledge and Skill: Strong understanding of the digital environment and marketing principles; strong creative instincts; ability to make sound judgments with innovation and ingenuity with little direction. Great project management skills required with some capacity for compiling and analyzing data from multiple sources.


**Experience** : Three-five years of directly related professional level marketing experience (including agency experience, model line, interactive/website development, social marketing, media, advertising and promotions.)


**Education** : Bachelors Degree required. Computer Skills: Working knowledge of Digital Media Marketing. Ability to gather and process data from various sources. Produce creative presentations and flow charts. Travel: Occasional day or overnight domestic travel.


**Why Kelly** **** **?**


Youre looking to keep your career moving onward and upward, and were here to help you do just that. Our financial staffing experts will connect you with premier companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in in your career. It all adds up.


**About Kelly** ****


At Kelly, were always thinking about whats next and advising job seekers on new ways of working to reach their full potential. In fact, were a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live (plus, did we mention we provide a ton of benefits ?). Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.


Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.

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Posted: 2022-05-30 Expires: 2022-07-16

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Program Marketing Planner

Kelly Services
Franklin, TN 37065

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