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27 days old

Senior Marketing Manager

Kelly Services
Plano, TX 75026
Kelly Professional is hiring a Senior Field Marketing Manager


Temp to Hire


Pay: $45.00- $60.00/hr


Job Description

This senior Field/ABM Marketing Manager will play a pivotal role in planning and implementing strategic integrated campaigns designed to help specific Enterprise accounts see the value of company, increase engagement and sales conversations resulting in increased revenue. This role will join the Americas Field Marketing team, which will partner with Sales and our business units to drive growth and generate revenue for the company through demand generation and customer acquisition and expansion.


What You Will Do:

Develop and execute Account Based Marketing activation plans across multiple digital channels to drive customer engagement into targeted accounts working with account teams to include goals, objectives, KPIs, and tactics.

Develop and execute various digital channels including: executive round table virtual events, online display ads, content syndication, email and direct mail programs, EBCs, social media, and more.

Work closely with sales leadership in the Americas to provide marketing partnership and programmatic marketing programs uniquely designed to drive demand generation. Including but not limited to webinars, virtual events, in-person events, and activities with partners.

Direct all elements of digital marketing & demand generation programs, including research, budget, planning, execution, tracking and reporting for targeted ABM Enterprise customer engagement and Americas geography accounts.

Closely track program success and optimize as needed. Work with cross-functional teams to define campaign strategy and tactics.


Requirements:

Bachelors degree or equivalent experience

7-10 years managing ABM & Field marketing campaigns from start to finishstrategy, planning, execution, and measurement

Significant cross- functional experience across engineering, sales and marketing teams in cyber security solutions or related technical field.

Prior experience marketing to Enterprise customers, ideally greenfield and competitively held accounts

An established track record of successful lead generation, nurture, and omni channel ABM/field marketing campaigns

Strong organization, planning and project management skills with experience managing external vendors and agencies

Experience with Salesforce.com and Marketo (or other leading marketing automation system such as Eloqua or Pardot)

Experience with Folloze or personalized ABM Marketing tools preferred


Additional Qualifications:

Effective verbal and written communication skills while interfacing with at all levels and audiences

Strong writing skills especially in attuned to the Enterprise market and point of view

Ability to create, shape and advocate a point of view to Enterprise audiences, especially greenfield accounts

The ability to think strategically with a willingness to roll up the sleeves and do whatever it takes to meet individual and company goals

Strong attention to detail, is well organized, and able to manage multiple projects simultaneously

Results-focused with exceptional detail and knowledge around metrics

Thrives in a fast-paced environment, and candidates with high energy, a responsive attitude, and a desire for success will be given preference

25% travel required.


Helping you discover whats next in your career is what were all about, so lets get to work.


**Why Kelly** **** **?**


Youre looking to keep your career moving onward and upward, and were here to help you do just that. Our financial staffing experts will connect you with premier companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in in your career. It all adds up.


**About Kelly** ****


At Kelly, were always thinking about whats next and advising job seekers on new ways of working to reach their full potential. In fact, were a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live (plus, did we mention we provide a ton of benefits ?). Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.


Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.

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Posted: 2022-04-25 Expires: 2022-05-26

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Senior Marketing Manager

Kelly Services
Plano, TX 75026

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