10 days old

Vertical Marketing Strategist/Manager

Kelly Services
Melville, NY 11747
**Marketing Strategist/Manager Melville, New York 60K to 65K**

Our client is looking to hire a Vertical Marketing Strategist for their Melville, New York location.

The Vertical Marketing Strategist is involved in developing and integrating regionalized marketing strategies and providing support, insight and direction for the designated Company Leak Detection markets (HVAC & Industrial). Participate in product development and sales support activities. Analyze quantitative and qualitative market data to design and implement marketing campaigns tailored to domestic and global regions. Be responsible for staying cutting edge of trends in marketplace, documenting, communicating and presenting findings through marketing campaigns and reports.

**Essential Responsibilities:**

Use discretion in creating Product Launch Campaigns and ongoing promotional campaigns, tailored to different market regions.

Lead Nurturing and Tracking and metric reporting from various marketing channels.

Tracking of Pricing structures and sales trends on quarterly basis and design multi-platform promotional campaigns to improve market share

Maintain Marketing Asset Portfolio for designated market

Use independent judgment to implement and maintain annual program collateral including pricing

Assist with Private label projects and product marketing for associated industry projects

Conduct Competitive research, stay on top of industry trends and provide credible and insightful presentation of results

Assist product marketing in new product development marketing tasks.

Content creation for Distributors, Reps and Customer base around product promotions.

Ensure accurate product info across all outbound materials and maintain brand consistency

Collaborate in the overall message direction of ads, web, and email campaigns with Product and Sales Managers.

Collaborate with other members of the Marketing team, Product Specialists, Sales and external influencers to produce relevant, actionable content that meets the needs of stakeholders and our audiences, including sales tools, video and lead generation tools.

Research competitor Intelligence and perform SWOT Analysis Assist Sales with coordinating industry tradeshows

Main point of contact for vertical clients for all marketing needs.

**Competencies / Skills:**

General knowledge and aptitude to marketing methodologies

Knowledge with related industries (HVAC / Industrial) and product applications a strong plus

Strong computer skills are a requirement. A high level of experience and proficiency in Microsoft Office Suite.

Project planning and organizational management skills

Prior experience working across multiple company functions preferred

**Education & Experience**

Bachelors Degree in Marketing Preferred

3 years of industry related experience preferred Preferred Education & Exp.


**Why Kelly** **** **?**

Youre looking to keep your career moving onward and upward, and were here to help you do just that. Our financial staffing experts will connect you with premier companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in in your career. It all adds up.

**About Kelly** ****

At Kelly, were always thinking about whats next and advising job seekers on new ways of working to reach their full potential. In fact, were a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live (plus, did we mention we provide a ton of benefits ?). Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.

Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.
Posted: 2022-06-17 Expires: 2022-07-25

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Vertical Marketing Strategist/Manager

Kelly Services
Melville, NY 11747

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